Tritonic promotes the ritual of recovering from sport and athletic training. Their products help those who do not have access to specialist facilities by enabling them to carry out their own sports therapy at home.
Brand design, Brand naming, Email templates, Flyer/poster design, Logo design, Moving image, Packaging, Website design, Website development
What was asked?
Tritonic needed a brand to promote recovery being essential to every training routine. Their flagship products are bath salts which are often stereotyped and marketed as overly feminine. This puts a lot of people off and confuses the uses and benefits. We set out to overcome these stereotypes and set the record straight.
What was achieved?
I helped Tritonic develop their name and branding strategy. We approached design with a more sporty and aspirational tone. A style that would sit comfortably on the shelves next to sport and energy products rather than typical relaxing bath products. This approach was filtered through the products, website and marketing.