Pricing

How much it costs

The cost of a project is dependant on the work involved and how thorough you want to be. This is one reason you don’t see prices listed online. I’m sure this is important to you, so here I explain the process to give you a rough idea and save a bit of time.

How much do you charge per hour?

Pay As You Go

£40

+VAT per hour

Pay As You Go hours are charged after the project is finished. There is a 5% discount available for payments made within 14 days of invoice.

Prepay 50

£35

+VAT per hour

Prepay 50 hours are charged in advance, before work begins. The total for 50 hours paid in advance is £1,750+VAT, saving £250.

Prepay 100

£30

+VAT per hour

Prepay 100 hours are charged in advance, before work begins. The total for 100 hours paid in advance is £3,000+VAT, saving £1,000.

Key details

All hours are tracked via software and a breakdown can be requested at any time.

Time spent during a project is rounded up to the nearest hour.

Hours available are subject to schedule; please book projects in advance to guarantee availability.

You can use prepaid hours on multiple projects, so you don’t need to use them in one go.

After prepaid hours are used up you will have the option to change to any other plan to continue work.

Prepaid hours are to be used within 12 months of purchase; unused hours will not be refunded.

Why time-based, can you do a flat fee?

Projects are costed on time spent, because projects are often very flexible. The process is collaborative, so designs will go back and forth. You might want to see extra concepts and decide to make changes later after further research. It is hard to judge how long this can take, so time-based projects keep us all on track and ensure you only pay for time used.

How long will my project take?

Given the flexible nature of design work and the needs of individual projects, it is difficult to judge how long a project will take without learning the specifics first. However, below you will find some popular types of projects and how they may be estimated in terms of hours needed. Fluctuations in time depend on things such as amount of concepts created and the rounds of development needed to get to a final design.

Logo design

20–40

approx. hours

Typically includes:

  • logo design concepts
  • development of chosen concept
  • finalise logo variants (stacked, horizontal, icon, social media)
  • creation of production-ready file formats

Branding

30–60

approx. hours

Typically includes:

  • brand design concepts (incl. logo)
  • development of chosen concept
  • finalise assets (logos, fonts, colours, icons, imagery)
  • creation of production-ready file formats
  • brand guidelines document

Large brochure

30–60

approx. hours

Typically includes:

  • brochure design concepts
  • development of chosen concept
  • finalise design elements (infographics, imagery, icons)
  • content checking and amends
  • creation of production-ready file formats
  • print sourcing and guidance

Basic website

50–100

approx. hours

Typically includes:

  • website planning and site map
  • website design concepts
  • development of chosen concept
  • finalise layouts and interface elements (imagery, icons, buttons)
  • website build and bug fixing
  • website usage manual