Services

An overview of designs offered

I offer a range of design services across branding, digital and print. This page explains what that actually means, and also lists some of the items you can expect within these categories.

Key services

Branding

What is branding?

Think of your brand as your reputation. Every time the brand comes in contact with your customers, you are setting an impression. People don’t just form an opinion on the functionality of your product or service, they consider the whole experience. This includes the language you use, the way you present yourself and the way you make them feel.

How does design help?

The visual identity reflects the values and, ultimately, the reputation of the brand. You probably wouldn’t wear a suit to a house party or sweatpants to a job interview. To create a cohesive brand, it is important to appeal to the right audience. Most of your brand exposure will have a visual aspect which needs to be relevant and consistent.

Branding services offered

  • Naming and strapline
  • Logo design
  • Colour palette
  • Font system
  • Image styles
  • Graphic elements
  • Icon sets
  • Brand guidelines

Digital

What is digital?

Digital could be simplified as anything you see on a screen. It goes without saying the importance of digital now and in the future. More and more businesses operate predominantly online and everyone else is making the switch. This is because almost everyone is connected by some form of digital device, spending over 22 hours online each week on average (Ofcom, 2017).

How does design help?

The internet has come a long way since the early days. Websites and apps have reached a new level of sophistication as brands compete for attention. Design not only creates something enjoyable to look at, it creates enjoyable experiences. Design can help organise and present digital content in a clear, easy-to-use manner so your users can focus on the good stuff.

Digital services offered

  • Website design
  • Website development
  • Email templates
  • Social media design
  • Moving image
  • eBooks and PDFs
  • Presentations
  • Digital ads

Print

What is print?

Print is almost everything in the physical world with applied graphics. With print, you can create a tactile experience for your customers that you would not get in the digital space. It can be held in the hand; folded, opened and dog-eared. Every shop sign, exhibition graphic, flyer, poster and packaging will need to be equipped with some form of print.

How does design help?

Your brand is being judged, consciously or subconsciously, every time a customer sees or feels it. Design can ensure your physical presence is on point with your brand values and identity. It’s coming up with creative ways of selling your product or services, whether on a business card, billboard or a shelf. Good design will be instantly recognisable.

Print services offered

  • Business cards
  • Letterheads
  • Brochures and reports
  • Flyers
  • Posters
  • Signage and displays
  • Packaging
  • Print ads